“Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility… The companies that are authentic about it will wind up as the companies that make more money”.
This famous quote by Howard Schultz, chairman emeritus, Starbucks, tells a lot about the changing face of corporate workforces where there is a possibility of an active engagement in larger social causes rather than just focusing on the profitability of businesses.
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