The term ‘business’ in the BPM nomenclature is a reference point. Good ‘process management’ is applicable anywhere a structured step-by-step approach is involved and usually is more of a need in the social sector where emotions often trump efficiency. As can be noted, by applying the principles of BPM, DATRI is attempting to succeed better in what is purely a social cause – the cause of spreading awareness amongst Indians, of registering large numbers of potential blood stem cell donors and achieving the mission of a global society in which every patient in need of life saving blood stem cells, is provided with an opportunity to find a genetically matched, willing donor.
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